Wednesday, 21 January 2015

Southern Food Truck Logo

For this brief I had to create a logo for a southern food bbq and catering company, it is in Mississippi. They wanted it to say "smoke in the city"and they wanted me to use colours like black, white, smokey grey, sliver and red. They also didn't want pig mascot, they wanted a one of a kind logo.




Research 

Here is the research I did for this brief, I got examples of bbq logo and a map of Mississippi. 




Next I started designing the logo. The first thing I did was the bbq utensils.


Next I experimented with the text. I picked the second one



Next I did tested some colours. I decided to stick with red black and white.



Next I stared to put it together. First I positioned the utensils.

Next I added the text.



After I tested it out with the colours. I prefer the second one because it is more simple and it looks more professional 




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